PRODUCTION: SOL
WEBSITE ADVERT
TESTING / PLANNING
REVISED ACTION PLAN & TIMETABLE - Outline plans, week by week (include what you will do, how you will do it and by when) - Be realistic, manage time and account for time taken to get resources - conduct research and get feedback from others along the way
15/03/21 - 22/03/21 -> Pre-production documents (if needed) - Creation of initial design ideas.
22/03/21 - 27/03/21 -> Production - Finalisation of initial design ideas.
12/04/21 - 26/04/21 -> More production - Creating the advertisements using the designs.
03/05/21 - 14/05/21 -> Finishing touches & Evaluation w/ hand in for assessment.
13/04/21 UPDATE -> I am on track and plan to finish one advertisement per week. Meaning I should have a finished advertisements by 16/04/21, 23/04/21 and 30/04/21.
INITIAL IDEA - This is the backside iteration of my third clothing design. I don't know how I feel about this piece. I feel as if the principle is there but I don't feel like the text surrounding it has a right to be there.
INITIAL IDEA - This is the frontal iteration of my third clothing design. This would ideally sit in the centre chest area of the shirt to impose that the wearers core is as powerful and as meaningful as the sun.
SOL ADVERTISEMENT #1 - I made this advertisement before changing my mind on where this was supposed to go, i.e. billboard, social media post or website ad. This rendition was supposed to be a billboard ad but I decided to make it a website ad as I think it is better suited for that position. This is because of how the sun is portrayed, Positioning the sun behind everything doesn't bode well for the message I want to give out. My idea was to position the sun above everything as if its shining down upon the clothing.
FINAL PRODUCT
SOL ADVERTISEMENT #2 - An updated rendition of the website advert where it suits the sizing correctly. I changed some aspects regarding the design: Added a curves layer to the sun so that it looks "deeper" and more powerful, Added an inner black glow to the entire advert to make it more centre staged and I lastly changed the text slightly where it is closer together with less of a glow so it is more readable.
HOW I MADE IT
1
Added the sun.
2
Added t-shirt with logo.
3
Added basic catch phrase text.
4
Added fx to the text: Inner-glow with 17% noise and outer-glow with 11% noise.
6
Added a black outer-glow to the entire piece.
7
Added a curves layer to the sun that darken it to give it a more powerful look.
5
Added 'company' logo.