PRODUCTION: HERMES
SOCIAL MEDIA POST
TESTING / PLANNING
REVISED ACTION PLAN & TIMETABLE - Outline plans, week by week (include what you will do, how you will do it and by when) - Be realistic, manage time and account for time taken to get resources - conduct research and get feedback from others along the way
15/03/21 - 22/03/21 -> Pre-production documents (if needed) - Creation of initial design ideas.
22/03/21 - 27/03/21 -> Production - Finalisation of initial design ideas.
12/04/21 - 26/04/21 -> More production - Creating the advertisements using the designs.
03/05/21 - 14/05/21 -> Finishing touches & Evaluation w/ hand in for assessment.
13/04/21 UPDATE -> I am on track and plan to finish one advertisement per week. Meaning I should have a finished advertisements by 16/04/21, 23/04/21 and 30/04/21.
INITIAL IDEA - This is the only frontal iteration of my second clothing design. Once again I am pleased with the result and my favourite one in terms of apparel. Going for a more simplistic and minimalist approach has really paid of on this design. The image to the right has a multitude of effects, which I used a tutorial to get a 'photocopied' look to it to make it look retro and worn. In my opinion, it will look best of a 'washed' style of t-shirt / hoodie.
FINAL PRODUCT
HERMES ADVERTISEMENT - This is the final advertisement for the Hermes clothing design that is to be posted as a social media post. I believe this is one of my best short pieces yet. However it is not the best in the world. I am not happy with the audio as any ambient noises are drowned out by the 'wooshing' noises of the boot going by.
HOW I MADE IT
1
Firstly made and animated the beginning / end quotes.
2
Animated to appear.
Animated to move slowly.
Animated to move quickly with high intensity motion blur.
2.1
2.2
2.3
Animated to appear last with cheering sound effect.
2.4
Animated the sandal to appear to be moving faster and faster, like a race. On the final pan past the composition the t-shirt design is animated to appear with a cheer.
As you can see (Above) timing the sound clips and editing the movement proved to be a time consuming task.
Final composition before adding extra effects.
3
The extra effects included a star map that I edited to appear darker but made the stars brighter and flash more.
3.1
I also added wiggle to the composition to give the text the sense of as if were flying. I parented the position controls to a slider which I then gave it the 'Wiggle' command to change to a set number of intensity by the slider control.